Stripo 0/5
Three thin facets: assisted content, a brand kit, and multi-language templates behind the Enterprise wall. No measurement, no per-market plumbing.
TIER 4 · EDITORS AND TOOLING
Caliber vs Stripo
Stripo is a genuinely excellent email editor, and at $20–$125 a month it is one of the best-value tools in marketing. It is also not trying to solve our problem. If your bottleneck is drawing the email, buy Stripo. If your bottleneck is shipping the same email correctly in four markets, an editor cannot help you.
Caliber 5/5
One brief, N markets, every variant scored — and the links, UTM terms and legal footers correct per market in the same pass.
STRIPO
CALIBER
01 BRIEF → EMAIL
PART
The AI assistant writes copy and images into a template you have already built. There is no brief artefact — nothing typed, validated or versioned that downstream steps can consume.
YES
Caliber compiles the brief itself, from a sparring conversation, into a typed 120-word object with fixed fields — then composes from it.
02 BRAND LOCK
PART
A brand kit and reusable modules, inside a free-form HTML editor. Anyone can edit the markup, so off-brand output stays possible by construction — the guardrail is a convention, not a constraint.
YES
Approved modules, editing permissions and protected content constrain campaign work to the configured design system while preserving production-grade HTML output.
03 MARKET FAN-OUT
PART
Multi-language templates exist, gated to higher tiers, and are managed per template. Nothing declares what a market is beyond its language.
YES
A market is a declaration — locale, link rules, deep links, UTM convention, legal entity, support route. One brief fans out to all of them in one pass.
04 TOV SCORE
— NO
No voice measurement of any kind. Copy quality is whatever the assistant produced and whoever proofread it.
YES
Every calibrated market variant is evaluated per voice dimension, with hard guardrails and evidence before approval.
05 LINKS · UTM · LEGAL
— NO
Links, tracking parameters and legal footers are hand-managed per template, per market. This is exactly where multi-market teams lose their afternoons.
YES
Generated per market from your own conventions: path-swapped links, resolved deep links, UTM terms, the right legal footer and the right support block.
WHERE STRIPO WINS
On price and craft, Stripo is hard to beat
- Price: a low-cost subscription against our paid €5,000 pilot. For a single-market team, Stripo is the correct decision.
- A vast template gallery and a genuinely pleasant drag-and-drop editor with AMP support.
- Export integrations into effectively every ESP, plus hand-editing freedom when you need one weird thing.
- No onboarding. You are building an email fifteen minutes after signup.
CHOOSE STRIPO IF
You ship in one or two markets, your legal footer never changes, and the person who writes the email is the person who checks it. You want a beautiful builder for the price of a lunch — not governance.
CHOOSE CALIBER IF
You ship the same campaign into three or more markets where links, tracking and legal text differ, a brand system already exists, and nobody has time to verify all of it by hand. Then Caliber replaces the editor, the translation round-trip and the QA pass at once.
An editor draws the email. We ship the campaign.
Bring one real multi-market campaign to the onboarding. Time how long it takes both ways.